HIGH SCHOOL CATALOG 2008-2009           COURSE DESCRIPTION
 

MARKETING, SALES & SERVICE (MSS)

Marketing 1/DECA (TMMA)
Marketing 2/DECA (TMME)

1 - Class Period

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Credits Campus Days Time
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10-30 units per year American HS, Irvington HS, Kennedy HS, Mission San Jose HS,
Newark Memorial HS
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Students completing the Marketing Program will have developed the skills for an entry-level position in the marketing field or for further education leading to a career in business. Through classroom instruction, students will be able to apply ten-core competencies of marketing to actual job situations and will acquire the knowledge to make better informed consumer purchases. Through DECA (an association of marketing students), students will gain skills to enhance their self confidence and business opportunities by participating in career development conferences. They will acquire leadership, computer, and communication skills to assist them in being responsible young adults in their community and in the workforce. Students who are employed by local merchants can earn up to 20 units of credit per year. Students successfully completing the first year may enroll in Marketing 2. (This course receives math credit and also provides credit at College.)

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